StyleLujo Magazine portrait of Mercura, July 11, 2024, Cohen Sisters, Rachel Cohen(l) & Merrilee Cohen(r), at Hotel Chelsea, wearing crystal pop art and pearl veil sunglasses, hovering over other Mercura multi material art to wear Sunglasses. Their work is on cover pages of that issue, after being interviewed by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @mercuranyc @stylelujo @macrae marran

page 4, "Where Art and Fashion Converge Materials used in Mercura’s designs are as varied as they are imaginative. The sisters incorporate everything from traditional materials like metal and crystal to unconventional ones such as clay, fabric, rope, and even edible items like sugar and chocolate. This eclectic mix reflects their love of reality blended with imagination, producing eyewear that is as much a piece of art as it is a fashion accessory." Joseph DeAcetis

StyleLujo Magazine portrait of Mercura, July 11, 2024, Cohen Sisters, Rachel Cohen(l) & Merrilee Cohen(r), at Hotel Chelsea, wearing crystal pop art and pearl veil sunglasses, hovering over other Mercura multi material art to wear Sunglasses. Their work is on cover pages of that issue, after being interviewed by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @mercuranyc @stylelujo @macrae marran

Agata Drogowska, President of New York Artists and Filmmakers, bts StyleLujo, she wears Mercura sculpted big, dubbed by Joseph DeAcetis, "Beautiful Thing Sunglasses,"bts shoot on cover pages by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @jonzu @stylelujo

Agata Drogowska, President of New York Artists and Filmmakers, bts StyleLujo, she wears Mercura sculpted big, dubbed by Joseph DeAcetis, "Beautiful Thing Sunglasses,"bts shoot on cover pages by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @jonzu @stylelujo

StyleLujo Magazine, July 11, 2024 features composer and musician Gerald Busby, features Mercura sculpted round chunky crystal Sunglasses, on cover pages by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @geraldbusby @stylelujo @macrae marran

page 13, "Catering to Creative Visionaries Mercura has carved a niche for itself by catering to creative artists, singers, and celebrities. This distinctive focus allows the brand to produce eyewear that is not only functional but also serves as a powerful tool for self-expression. The bold and imaginative designs are a perfect match for those who dare to push the boundaries of conventional fashion." Joseph DeAcetis

StyleLujo Magazine, July 11, 2024 features composer and musician Gerald Busby, features Mercura sculpted round chunky crystal Sunglasses, on cover pages by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @geraldbusby @stylelujo @macrae marran

StyleLujo Magazine features Mr. USA, Jonzu Brandon Jones, July 11, 2024, features Mercura sculpted big red baroque Sunglasses, on cover pages by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @jonzu @stylelujo @macrae marran

page 7, "Mercura at the Chelsea Hotel: A Legacy of Creativity Operating out of the historic Chelsea Hotel, Mercura is deeply connected to the vibrant artistic community that the hotel has long been known for. The recent renovation of the Chelsea Hotel by the architectural firm Stonehill Taylor has further enhanced its status as a cultural hotspot, blending its rich history with modern luxury. This setting provides the perfect backdrop for Mercura’s avant-garde creations, allowing the brand to continue its legacy of artistic excellence in the heart of New York City." Joseph DeAcetis

StyleLujo Magazine features Mr. USA, Jonzu Brandon Jones, July 11, 2024, features Mercura sculpted big red baroque Sunglasses, on cover pages by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @jonzu @stylelujo @macrae marran

StyleLujo Magazine 7/11/2024 features Mr. USA 2023, Jonzu Brandon Jones, features Mercura sculpted yellow bubble and ostrich Sunglasses, on cover pages by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @jonzu @stylelujo @macrae marran

page 10, "The Cohen sisters’ dedication to their craft is evident in the praise they receive from avant-garde art and fashion critics, stylists, and designers. Their work, a blend of the unexplainable and the instinctual, is created with infinite materials, from the scientific to the imaginative. They draw inspiration from their surroundings, mixing reality with creativity to produce iconic couture masterpieces. The Iconic Chelsea Hotel: An Artistic Haven Reborn The Chelsea Hotel, an iconic New York City landmark, has long been a haven for artists and creatives. Recently, this historic building underwent a magnificent $25 million renovation, revitalizing its storied halls while preserving its artistic soul. The architectural firm Stonehill Taylor spearheaded this transformation, blending the hotel’s rich history with modern luxury. For decades, the Chelsea Hotel was a refuge for artists, writers, and musicians, fostering a community of creativity and innovation. Its walls have witnessed the creation of countless masterpieces, making it a symbol of artistic freedom and expression. The recent renovation has not only restored the hotel’s former glory but also introduced new elements, including luxurious rooms and chic restaurants, ensuring its continued relevance as a cultural hotspot." Joseph DeAcetis

StyleLujo Magazine 7/11/2024 features Mr. USA 2023, Jonzu Brandon Jones, features Mercura sculpted yellow bubble and ostrich Sunglasses, on cover pages by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @jonzu @stylelujo @macrae marran

StyleLujo Magazine features genius & iconic style-it girl Demi Diamandis, July 11, 2024, features Mercura sculpted pearl leash clear Sunglasses, on cover pages by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @demidiamandis @stylelujo @macrae marran

page 6, "The Cohen sisters’ dedication to their craft has earned them a loyal following among avant-garde fashion critics, stylists, designers, and celebrities. Their work is regularly featured on runways and red carpets, and their eyewear has become a staple in the wardrobes of many rock stars, novelists, and fashion icons, including Lady Gaga and Madonna." StyleLujo Magazine features genius & iconic style-it girl Demi Diamandis, July 11, 2024, features Mercura sculpted pearl leash clear Sunglasses, on cover pages by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @demidiamandis @stylelujo @macrae marran

Simply Spectacular covers Fashion Section Sun Newspaper, May 23, 1991, photos by Bill Keay, Mercura big rectangular bubble Sunglasses, from the files of Mercura

Simply Spectacular covers Fashion Section Sun Newspaper, May 23, 1991, photos by Bill Keay, Mercura big rectangular bubble Sunglasses, from the files of Mercura & an inside page

StyleLujo Magazine features columnist & art critic Kurt Mcvey, July 11, 2024, features Mercura sculpted chocolate & pearl crown clear Sunglasses, by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @#kurtmcvey @stylelujo @macrae marran

page 5 "A LEGACY OF ARTISTIC EXCELLENCE Mercura’s eyewear is designed to transform the wearer’s persona, infusing them with a sense of glamour and futuristic style. Each piece is a unique couture masterpiece, making a bold statement and often becoming a conversation piece. The brand’s innovative designs have been praised by critics from esteemed publications such as Art News NYC, 20/20 Vision, and Vedere International." Joseph DeAcetis

StyleLujo Magazine features columnist & art critic Kurt Mcvey, July 11, 2024, features Mercura sculpted chocolate & pearl crown clear Sunglasses, by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @#kurtmcvey @stylelujo @macrae marran

StyleLujo Magazine features Cory McDonald , July 11, 2024, features Mercura Crystal Round Flag Sunglasses, by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @corymcdz @stylelujo @macrae marran

Page 2 Mercura "Eyewear is a celebrated atelier located in the iconic Chelsea Hotel in New York City. Known for its artistic and avant-garde designs, Mercura creates eyewear that is both functional and a work of art, beloved by creative artists, singers, and celebrities. THE GENESIS OF MERCURA Mercura was founded by two sisters, Rachel and Merrilee Cohen, who were born into an artistic family. Raised near the serene Puget Sound, part of the Pacific Ocean, their early years were steeped in natural beauty and artistic exploration. Their parents, both artists, fostered a creative environment that would profoundly influence their future work. The sisters’ inventive spirit was further nurtured by their elder brother, a scientist who left behind a small laboratory filled with intriguing materials for experimentation. This blend of art and science laid the foundation for Mercura’s unique approach to eyewear design." Joseph DeAcetis

StyleLujo Magazine features Cory McDonald , July 11, 2024, features Mercura Crystal Round Flag Sunglasses, by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @corymcdz @stylelujo @macrae marran

StyleLujo Magazine features Artist & Curator Blackelee, July 11, 2024, features Mercura Crystal Pop Art Lip Sunglasses, by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @blackelee_mover @m_other_art @stylelujo @macraemarran

"THE CREATIVE PROCESS AND MATERIALS Mercura’s eyewear is renowned for its eclectic mix of materials and innovative designs. The Cohen sisters draw inspiration from both the scientific and artistic worlds, combining elements in unexpected ways to create stunning, one-of-a-kind pieces. Their creative process is deeply intuitive and emotional, resulting in eyewear that ranges from expressive and spiritually charged to playful and geometric." Joseph DeAcetis

StyleLujo Magazine features Artist & Curator Blackelee, July 11, 2024, features Mercura Crystal Pop Art Lip Sunglasses, by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @blackelee_mover @m_other_art @stylelujo @macraemarran

StyleLujo Magazine features Cory McDonald , July 11, 2024, features Mercura Crystal Slot Sunglasses, by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @corymcdz @stylelujo @macraemarran

page 12, Unparalleled Craftsmanship and Artistic Integrity Mercura glasses are a testament to the brand’s unwavering commitment to craftsmanship and artistic integrity. Each piece is meticulously handcrafted, often blurring the lines between eyewear and art. This dedication to quality and detail ensures that every pair of Mercura glasses is unique, making a bold statement about individuality and personal style." Joseph DeAcetis StyleLujo Magazine features Cory McDonald , July 11, 2024, features Mercura Crystal Slot Sunglasses, by Author & Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska at the Hotel Chelsea @josephdeacetis @agatadrogowska6 @mercuraart @corymcdz @stylelujo @macraemarran

StyleLujo Magazine cover of Artist & Curator Blackelee Pieroni, July 11, 2024, features Mercura Golden Girl Sunglasses, by Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska

STYLE & BEAUTY The Artistic Renaissance of Mercura: Eyewear as Avant-Garde Art Mercura: The Avant-Garde Eyewear Brand Transforming Fashion BY JOSEPH DEACETIS July 11, 2024, StyleLujo Magazine cover of Artist & Curator Blackelee Pieroni, July 11, 2024, features Mercura Golden Girl Sunglasses, by Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska New release https://www.stylelujo.com/the-artistic-renaissance-of-mercura-eyewear-as-avant-garde-art/ discusses Mercura Sunglasses from an interview 3 day photo shoot with Joseph DeAcetis, Agata Drogowska photos by Macrae Marran All about Mercura Sunglasses showing at the Hotel Chelsea NYC Thank you Joseph DeAcetis for your personal unique interpretation, words and art direction, of Mercura Sunglasses, in your publication of Style Lujo, July 11, 2024 "The Artistic Renaissance of Mercura Eyewear as Avant Garde Art" We love the incredible photography of Macrae Marran @stylelujo.com @macraemarran @mercuranyc @mercuraart @corymcdz @montebezsll @jonzu @kurtmcvey @stylelujo @geraldbusby @Demidiamandis Film and Style Manager @agatadrogowska6 @blackelee_mover @m_other_art

above cover of StyleLujo, Juky 2924 Artist, Blackelee Pieroni Photography by Macrae Marran AUG 14 StyleLujo Magazine cover of Artist & Curator Blackelee Pieroni, July 11, 2024, features Mercura Golden Girl Sunglasses, by Fashion Director Joseph DeAcetis, Photography Macrae Marran, Film & Style Manager Agata Drogowska page 14, conclusion, "A Perfect Fusion of Heritage and Modernity Operating out of the historic Chelsea Hotel, Mercura embodies a perfect fusion of heritage and modernity. The brand’s roots in a place synonymous with artistic freedom and rebellion infuse its creations with a sense of history and authenticity. Yet, Mercura never shies away from embracing contemporary trends, ensuring that its designs remain relevant and forward-thinking. Versatility and Innovation What sets Mercura apart in 2024 is its ability to innovate while maintaining its core aesthetic. The brand’s eyewear collections are versatile, offering something for every fashion-forward individual. Whether it’s the avant-garde frames adorned with intricate details or the sleek, minimalist designs, Mercura consistently delivers products that cater to a wide range of tastes and preferences. Empowering Personal Expression In an era where personal expression is paramount, Mercura glasses empower wearers to articulate their unique identities. The bold designs and eclectic styles offer a means of communication that goes beyond words, allowing individuals to showcase their creativity and confidence. This empowering aspect of Mercura eyewear is particularly appealing to Gen Z, who value authenticity and self-expression in their fashion choices. Conclusion Mercura glasses stand out in 2024 for their exceptional craftsmanship, artistic integrity, and ability to fuse heritage with modernity. The brand’s commitment to catering to creative visionaries and its innovative approach to design make it a staple in the wardrobes of those who seek to make a statement. As an expert in the field, I can confidently say that Mercura’s eyewear is not just a fashion accessory but a powerful symbol of individuality and artistic expression." Joseph DeAcetis

Disappeared from 2019.....Dsappeared from 2019..... Zoo Art Magazine 2019 No.64 cover features Mercura NYC Sunglasses Art Eyewear styled by Ye Young Kim Photography Nagi Sakai Coat Max Mara also inside page

Dsappeared from 2019..... Zoo Art Magazine 2019 No.64 cover features Mercura NYC Sunglasses Art Eyewear styled by Ye Young Kim Photography Nagi Sakai Coat Max Mara also inside page